"(Warner's) observations provide a great set of tools that can jump start a marketing plan."
-Cammie Dunaway, Chief Marketing Officer, Yahoo!


"...an engaging marketing primer..."
-Publishers' Weekly


"This book makes it clear that nothing short of a full transformation is required to reframe women consumers as the majority segment...."
-Carolyn Woo, Dean of the Mendoza College of Business, University of Notre Dame.


April 17th, 2012

I've moved my blog!

You can now follow the conversation, 365 Women on Power, on Tumblr. Hope to see you there.
Tumblr Blog

Don't worry, all the old blog archives from The Power of the Purse are still available. You can access the archive here.











Follow me on Twitter: http://twitter.com/farawarner

Latest Twitter Updates:





    Subscribe to receive new blog posts via email as soon as they are published.

    Email:



    Service provided by FeedBlitz.