The Power Of The Purse

"(Warner's) observations provide a great set of tools that can jump start a marketing plan."
-Cammie Dunaway, Chief Marketing Officer, Yahoo!

"...an engaging marketing primer..."
-Publishers' Weekly

"This book makes it clear that nothing short of a full transformation is required to reframe women consumers as the majority segment...."
-Carolyn Woo, Dean of the Mendoza College of Business, University of Notre Dame.

eBrandmarketing Guest Blog...Join Us | February 23, 2008

I have been blogging lately at eBrandmarketing.com. Join me there on a regular basis for more on women, marketing and the global power of the purse. http://www.ebrandmarketing.com

Some of the eBrandmarketing.com blogs will appear in this forum over the next few months, but I am working toward creating two separate blogs...but with the same end goal in mind.

I want to start a conversation about the global power of the purse. What issues are you facing as marketers in the global market? Do you recognize women as an important part of your marketing mix when you head overseas? Do you have success stories of reaching women around the world? What obstacles have you found? What would you like to know more about in terms of research and case studies?

As we head into the Marketing to Women Conference May 8-9, 2008 in Chicago, I would like to get the conversation started about the importance of the women's market globally and the economic power of women around the world.

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