The Power Of The Purse

"(Warner's) observations provide a great set of tools that can jump start a marketing plan."
-Cammie Dunaway, Chief Marketing Officer, Yahoo!

"...an engaging marketing primer..."
-Publishers' Weekly

"This book makes it clear that nothing short of a full transformation is required to reframe women consumers as the majority segment...."
-Carolyn Woo, Dean of the Mendoza College of Business, University of Notre Dame.

Marketing to Women 2009 | April 22, 2009

You would think as a journalist that the transition to, or the addition of, blogging would come naturally to me.

But I need an event, a story, a person, an idea to inspire me. So I'm looking forward to being inspired by two days at the Marketing to Women conference next week at Chicago's Cultural Center. I will be live blogging throughout the conference so catch up with my thoughts on the speakers, ideas, and presentations.

You can also catch me on Twitter. Just click on the feed on this page. You can also search for #m2w to see what all of us are tweeting about.

I also will moderate a panel of top marketers from brands such as Frito-Lay, Shutterfly, and Office Max on the final day, April 30, from 2:30 to 3:30 p.m. I hope you'll join us as we talk about the freshest ideas in reaching the women's market

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