The Power Of The Purse

"(Warner's) observations provide a great set of tools that can jump start a marketing plan."
-Cammie Dunaway, Chief Marketing Officer, Yahoo!

"...an engaging marketing primer..."
-Publishers' Weekly

"This book makes it clear that nothing short of a full transformation is required to reframe women consumers as the majority segment...."
-Carolyn Woo, Dean of the Mendoza College of Business, University of Notre Dame.

Women's Fund of Central Ohio--Tomorrow | September 16, 2009

I'm looking forward to speaking to the Women's Fund of Central Ohio tomorrow--Thursday, Sept. 17. I'll provide a post-speech discussion on Friday morning to keep the discussion going.
Here is some food for thought as we look at the power of women in the 21st century.

Check out this article on Harvard Business Review--women control $20 trillion in spending worldwide!

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