"(Warner's) observations provide a great set of tools that can jump start a marketing plan."
-Cammie Dunaway, Chief Marketing Officer, Yahoo!


"...an engaging marketing primer..."
-Publishers' Weekly


"This book makes it clear that nothing short of a full transformation is required to reframe women consumers as the majority segment...."
-Carolyn Woo, Dean of the Mendoza College of Business, University of Notre Dame.
March 23, 2010

Two Sides of the Same Coin

As I have given more thought to the idea of this new book, this thought came to me:
We live in a world of dichotemies. Even as American women gain more financial freedom, other women are still being sold into slavery through the sex trafficking trade.

Even as more women in developed countries choose singlehood over marriage, women in Yemen are organizing to support legislation that would make it illegal for girls under the age of 17 to be married.

As young women become the majority of college graduates, we see the need to focus on why young men aren't entering college and graduating at the same rates.

So in the next several posts, I will be focusing on what I call the "Two Sides of the Coin." I would like to hear your thoughts on these issues. Take a minute to think about any dichotemies that you see around you and drop me a note.

Today's post will be a discussion on how some women are gaining financial power even as others are truly powerless as they are bought and sold in an international network of sex trafficking.

Continue reading "Two Sides of the Same Coin" »



March 08, 2010

Celebrating Eva Feldman for International Women's Day

Eva Feldman is a stem cell researcher at the University of Michigan. I first saw Eva speak at the Detroit Economic Club and was taken with how well she explained her science to a roomful of business executives. A few weeks later, I met her in her lab and shadowed her through a day of research and clinic work. She graciously allowed me to be in examining rooms as she spoke with patients. Some of those patients would end the day finding out that they had Lou Gehrig's disease.

The compassion that Eva shows to her patients makes her a devoted researcher. Her research makes her a doctor who can say to patients: "I'm working on a cure."

Take a look here for my profile of Feldman and her research.



March 02, 2010

In Honor: Launching a Book During Women's History Month

Five years ago today, I was about to ship off the final chapters of my book "The Power of the Purse." At the time, exhausted yet exhilarated, I was ready for a break. In fact, I may have uttered the words, "I'll never do that again." Writing a book is a labor of love. For me, the final chapters were more labor than love as I raced against a six-month deadline. But the content never failed to inspire me--writing about women and economic power, exploring how companies were finally "getting it" with women consumers, and listening to interviews with women and men who inspired me to keep going--even when I wondered if we had really "gotten" it about women and marketing.

So today, I'm embarking on another journey--another labor of love and inspiration. A new book with the working title "The Power of Women." This time we are going global with the idea that the growing economic power of women will change our world.

Continue reading "In Honor: Launching a Book During Women's History Month" »