The Power Of The Purse

"(Warner's) observations provide a great set of tools that can jump start a marketing plan."
-Cammie Dunaway, Chief Marketing Officer, Yahoo!

"...an engaging marketing primer..."
-Publishers' Weekly

"This book makes it clear that nothing short of a full transformation is required to reframe women consumers as the majority segment...."
-Carolyn Woo, Dean of the Mendoza College of Business, University of Notre Dame.

Celebrating Eva Feldman for International Women's Day | March 08, 2010

Eva Feldman is a stem cell researcher at the University of Michigan. I first saw Eva speak at the Detroit Economic Club and was taken with how well she explained her science to a roomful of business executives. A few weeks later, I met her in her lab and shadowed her through a day of research and clinic work. She graciously allowed me to be in examining rooms as she spoke with patients. Some of those patients would end the day finding out that they had Lou Gehrig's disease.

The compassion that Eva shows to her patients makes her a devoted researcher. Her research makes her a doctor who can say to patients: "I'm working on a cure."

Take a look here for my profile of Feldman and her research.

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