In Honor: Launching a Book During Women's History Month | March 02, 2010
Five years ago today, I was about to ship off the final chapters of my book "The Power of the Purse." At the time, exhausted yet exhilarated, I was ready for a break. In fact, I may have uttered the words, "I'll never do that again." Writing a book is a labor of love. For me, the final chapters were more labor than love as I raced against a six-month deadline. But the content never failed to inspire me--writing about women and economic power, exploring how companies were finally "getting it" with women consumers, and listening to interviews with women and men who inspired me to keep going--even when I wondered if we had really "gotten" it about women and marketing.
So today, I'm embarking on another journey--another labor of love and inspiration. A new book with the working title "The Power of Women." This time we are going global with the idea that the growing economic power of women will change our world.
In this book, I will explore and investigate the statistics that seem to be coming from everywhere about the growing power of women around the world. Are we really as far along as we think we are in economic terms? Or are we even more powerful? From these statistics, I will draw out the global trends that are changing the way we think about women and our roles in society. I will tell stories of women and men at companies and in countries around the world that are tapping into the economic power of women. Most important, I hope to inspire and energize young women to understand how far we have come in the past century and how far we can go as women in the 21st century.
But first I must make a start. And that's where five years makes a huge difference. When I started my first book in late 2002, blogging was just taking off. There was no Facebook and no Twitter. Imagine that. Today, I can tap into the power of my social networks--and yours as well--to crowdsource statistics and stories.
So today, as Women's History Month gets under way, I'm asking for your help to make this book even more powerful. I'm asking you to do more than follow me on Twitter at farawarner or #faraw. I need your knowledge about what's happening in your world and the world of women that you know to inform and inspire me. So write comments, attach links, tell me stories, email me through the contact button at www.thepowerofthepurse.com and we will start the conversation about the global power of women.