The Power Of The Purse

"(Warner's) observations provide a great set of tools that can jump start a marketing plan."
-Cammie Dunaway, Chief Marketing Officer, Yahoo!

"...an engaging marketing primer..."
-Publishers' Weekly

"This book makes it clear that nothing short of a full transformation is required to reframe women consumers as the majority segment...."
-Carolyn Woo, Dean of the Mendoza College of Business, University of Notre Dame.

Equality for Women? That's a tough question to answer | August 10, 2010

Do we believe in equality for women in theory, but in reality think men still deserve better jobs and bigger salaries and more access to education? That appears to be the case from one global survey regarding our thoughts on female equality.

I'll dig into this survey more in a post tomorrow, but let me know what you think by clicking here to read the story.

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