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      <title>The Power Of The Purse</title>
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      <copyright>Copyright 2010</copyright>
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         <title>Economic Insecurity? To find economic independence we also need to feel economically stable...</title>
         <description><![CDATA[<p>I am taking a break from writing next week to recharge at a lake in the Idaho mountains. </p>

<p>But these two reports from the Center from American Progress speak to the core issues I will discuss in my next book. How do we tap the great economic potential of women--in the case of these two reports women of color and unmarried women? And how do we move beyond our own economic insecurities to fully use the economic power that we have?</p>

<p>The two reports can by clicking here for the report on<a href="http://www.americanprogress.org/issues/2010/07/other_half.html"> unmarried</a> women.  And clicking here for the report on <a href="http://www.americanprogress.org/issues/2010/08/unrealized_potential.html">women</a> of color.</p>

<p>I've added a few paragraphs of statistics and information here as food for thought.</p>

<p>More when I return the week of Aug. 24.</p>]]></description>
         <link>http://www.thepowerofthepurse.com/blog/2010/08/economic_insecurity_to_find_ec.htm</link>
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         <pubDate>Fri, 13 Aug 2010 08:28:02 -0500</pubDate>
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         <title>Equality for Women? That&apos;s a tough question to answer</title>
         <description><![CDATA[<p>Do we believe in equality for women in theory, but in reality think men still deserve better jobs and bigger salaries and more access to education? That appears to be the case from one global survey regarding our thoughts on female equality. </p>

<p>I'll dig into this survey more in a post tomorrow, but let me know what you think by clicking<a href="http://www.nytimes.com/2010/07/01/world/01iht-poll.html?_r=1&ref=the_female_factor"> here </a>to read the story.<br />
</p>]]></description>
         <link>http://www.thepowerofthepurse.com/blog/2010/08/equality_for_women_thats_a_tou.htm</link>
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         <pubDate>Tue, 10 Aug 2010 14:32:46 -0500</pubDate>
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         <title>The Power of Afghanistan&apos;s Women</title>
         <description><![CDATA[<p>Several media stories about women in Afghanistan caught my attention today. All of them reminded me of the unquestioning power of women--even if that power is only to get the conversation going about the continuing fight for the rights of women around the world. </p>

<p>First off was a <a href="http://motherjones.com/mojo/2010/08/taliban-press-release-spin-time-cover-photo-aisha-women-rights"><em>Mother Jones</em></a> article that discussed the Taliban's response to <em>Time </em>magazine's <a href="http://www.time.com/time/world/article/0,8599,2007238,00.html">cover story</a> that featured the disfigured face of Bibi Aisha. Her nose and ears were cut off by her husband, who is a member of the Taliban. The Taliban fired back a long response that included a condemnation of the way America treats its women. </p>

<p>Then today on WBUR's <a href="http://www.hereandnow.org/#2">Here and Now program</a> on NPR, there was a compelling interview with a young Afghan woman, Parnian Nazary, who grew up under Taliban rule, but still found a way to educate herself even though she was confined to her home for years. Now several years later, she just graduated from Wellesley College. </p>

<p>She was interviewed along with Patty Ward, whose daughter was killed by the Taliban while she was working in Afghanistan. The two women were are inspiring for their devotion to the cause of educating women as the most powerful way of moving countries forward. Ward has set up a program to bring Afghan women to the U.S. to be educated at Wellesley and has hired Nazary to be the program's cultural adviser.</p>

<p>But it was Patty Ward's statement about the power of women--even in a war-ravaged country--that was profound. </p>

<p>She said (and I paraphrase here so please listen to by clicking on the link above) that no matter what happens in Afghanistan, that she believes wholeheartedly in the power of women to find ways to be educated, to move their country forward, and fight for their rights.</p>

<p>That should be a call to action for all women to take action on the importance of educating a woman--whether it's here in America or Afghanistan. We know that that this act--sometimes simple, sometimes hard--is the <a href="http://www.womenentrepreneur.com/2010/06/us-women-teach-others-to-pay-it-forward.html">fastest way</a> to grow a country's economy. </p>]]></description>
         <link>http://www.thepowerofthepurse.com/blog/2010/08/the_power_of_afghanistans_wome.htm</link>
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         <pubDate>Mon, 09 Aug 2010 15:50:17 -0500</pubDate>
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         <title>Beauty or Brains: Newsweek&apos;s Special Report</title>
         <description><![CDATA[<p><em>Newsweek</em> is out with a <a href="http://www.newsweek.com/2010/07/19/the-beauty-advantage.html">report</a> on the importance of beauty in our society. It's a lengthy report...chock full of all kinds of information about how much we spend on beauty, the financial gains for pretty people, the dangers of plastic surgery, and on and on. Of course, while the magazine attempts to bring "handsome" men into the stories, most of the articles in the report focus on women. </p>

<p>It occurs to me that while all this is nice fodder for the virtual water cooler...where does it really take us as women? I would have preferred a deep analysis on the economic status of women around the world--not another take on why<a href="http://www.newsweek.com/2010/01/14/heidi-montag-version-3-0.html"> Heidi Montag</a> both horrifies and captivates us. </p>

<p>Or we could have done with a special report about the true power of women in the workforce. But the reality is that beauty sells--both magazines and in society at large. And it occurs to me that this beauty fascination may be part of the repercussions of "civil death," which I wrote about yesterday. We are still bound to the cultural norms of our times just as Eunice Chapman was bound to ours. But where is our Ms. Chapman--the one who fights against those norms to take back her power?<br />
</p>]]></description>
         <link>http://www.thepowerofthepurse.com/blog/2010/08/beauty_or_brains_newsweeks_spe.htm</link>
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         <pubDate>Fri, 06 Aug 2010 11:31:44 -0500</pubDate>
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         <title>&quot;A Civil Death?&quot; What a 19th century divorce tells us about modern women...</title>
         <description><![CDATA[<p>Driving into Ann Arbor today, I heard a fascinating <a href="http://thedianerehmshow.org/shows/2010-08-05/great-divorce-19-century-mothers-extraordinary-fight-against-her-husband-shakers-an">interview</a> with an author of a new book called "The Great Divorce." It chronicles the life of Eunice Chapman, a woman who defied her husband, a powerful religious group, and the cultural mores of her times--the U.S. in the 19th century--to gain a divorce and control of her children. The interview is well worth a listen...if only to hear the <a href="http://ilyonwoo.com/">author</a> read from Chapman's powerful letters in which she states her rights emphatically. </p>

<p>What so captivated me as I listened to this woman's story was my sense of displacement and discouragement. My thoughts kept rollercoasting between "we have come so far" to "we haven't come very far at all." Certainly, we (by we I mean women of a certain socio-economic class in so-called first world countries) live in times where divorce is far more common--but not necessarily easier on us. A range of studies have shown that divorce has a negative impact on a woman's finances (although there are <a href="http://www.jstor.org/pss/2657417">studies</a> that show that there also is a negative impact on men as well.) </p>

<p>Without a doubt, women have gained far more control over their lives, their children, and their bodies in the past 200 years. But I still sense that both here in the U.S. and around the world that women continue to deal with the repercussions from a 19th century cultural and legal norm called "civil death." This term was used in the 19th century to describe what happens to a woman when she marries.  When she marries, she becomes civilly dead, or non-existent in society. </p>

<p>I wondered what are the modern ramifications of this cultural and legal norm? How far do we have to go to put "civil death" behind us because I still perceive its hold on us some 200 years later. Despite all we have achieved, women in many countries become the property of their husbands when they wed. Even in countries where women have fought for independence, we continue to live with hangover of this "death." We still struggle to gain financial freedom and independence--whether it's fighting for higher pay or having that tough conversation with our partners about money. </p>

<p>So yes we have come very far from this 19th-century notion of being dead to our society because we were married. But I also realize that our path toward independence has been one that is tougher and far ore philosophically challenging than even I had imagined. </p>]]></description>
         <link>http://www.thepowerofthepurse.com/blog/2010/08/a_civil_death_what_a_19th_cent.htm</link>
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         <pubDate>Thu, 05 Aug 2010 13:54:32 -0500</pubDate>
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         <title>Two Sides of the Coin: Mother&apos;s Day and the 50th Anniversary of the Pill</title>
         <description><![CDATA[<p>Today we celebrate mothers and by chance, the 50th anniversary of the Pill. The coincidence puts me in mind of an <a href="http://thisibelieve.org/essay/16953/">interview</a> with Margaret Sanger for the "This I Believe" series more than 50 years ago. Unlike those who argued against planned pregnancies and contraception, Sanger pressed for such issues because she believed in the absolute importance of motherhood. </p>

<p><em>"I believed it was my duty to place motherhood on a higher level than enslavement and accident. I was convinced we must care about people; we must reach out to help them in their despair.<br />
For these beliefs I was denounced, arrested. I was in and out of police courts and higher courts, and indictments hung over my life for several years. But nothing could alter my beliefs. Because I saw these as truths, and I stubbornly stuck to my convictions."</em></p>

<p>As we celebrate our mothers today, we also should celebrate that we now have the choice of motherhood and control over our bodies. As Sanger says, motherhood should not be about "accidents," but about choice. </p>]]></description>
         <link>http://www.thepowerofthepurse.com/blog/2010/05/two_sides_of_the_coin_mothers.htm</link>
         <guid>http://www.thepowerofthepurse.com/blog/2010/05/two_sides_of_the_coin_mothers.htm</guid>
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         <pubDate>Sun, 09 May 2010 15:49:10 -0500</pubDate>
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         <title>Two Sides of the Coin: Pay Equity</title>
         <description><![CDATA[<p>My great friends at the Women's Fund of Central Ohio posted this today on their Facebook page:</p>

<p>Today is <a href="http://www.pay-equity.org/day.html">Equal Pay Day</a>. Why today? It is the day in the year when women catch up to what men made last year. Women earn .77 cents on the $1 as compared to men. Think of it this way. Every week, women have to work Monday through Friday and then Monday and Tuesday again to equal what men make Monday through Friday. </p>

<p>How is that after decades of being in the workforce that women lag so far behind men in pay equity? There are historical and cultural reasons. Women's work history has been one of being paid nothing for work for centuries. As we progressed through the last century, women started from a much lower salary base so we have farther to rise. As I tell my students, when you take that first job--push for the highest wages you can get. It will set you up for the rest of your life to receive the pay you deserve for the work you do. </p>

<p>The cultural reasons are complex, but as one boss said to me: you don't have a family to support. Really? He didn't know all the family that I do support, but because my family doesn't look like his version of family he didn't understand. Moreover, this has nothing to do with equal pay for equal work. </p>

<p>So here's a task for all of us today. Take a look at your salary. Ask your boss: how do I stack up to the rest of the organization? You only get what you ask for. So ask for pay equity today. </p>]]></description>
         <link>http://www.thepowerofthepurse.com/blog/2010/04/two_sides_of_the_coin_pay_equi.htm</link>
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         <category>Economics</category>
         <pubDate>Tue, 20 Apr 2010 09:59:45 -0500</pubDate>
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         <title>Two Sides of the Coin: Africa and Its Powerful Women</title>
         <description><![CDATA[<p>What are the images that we see of African women? They are often cast as powerless victims, particularly in war-torn areas where mass rape is being used as a weapon of war. But take a few minutes to read this great article from Leymah Gbowee, the founder of Liberia's Sex Strike movement, in <a href="http://www.thedailybeast.com/blogs-and-stories/2010-04-05/its-time-to-end-africas-mass-rape-tragedy/?cid=hp:beastoriginalsL2">The Daily Beast. </a></p>

<p>Gbowee founded the "sex strike" movement as a way to raise awareness of what was happening to women in Liberia. Women declined to have sex with their partners until the violence ended. But as Gbowee says it wasn't just about sex, it was about the "moral clarity, persistence, and patience" of the women. </p>

<p>As Gbowee writes, it was up to the women of Liberia to take back their power, to find the moral high ground and call for peace through a nonviolent movement that lasted for three years. Instead of remaining victims, these women fought back--in a way that made their partners take notice. </p>]]></description>
         <link>http://www.thepowerofthepurse.com/blog/2010/04/two_sides_of_the_coin_africa_a.htm</link>
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         <pubDate>Wed, 07 Apr 2010 10:27:36 -0500</pubDate>
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         <title>Two Sides: Singlehood and Marriage</title>
         <description><![CDATA[<p>In the United States, we are deep into discussions of singlehood--the deliberate (or maybe not so deliberate) choice by a growing number of women to remain unmarried. In other countries such as Yemen, women are fighting for the right to <em>not</em> be married off when they are still children. </p>

<p>These two issues struck me as yet another " two sides of the same coin" topic--how our views of marriage are shifting and changing around the world as women continue to expand on their economic freedom. I'd like to hear from you about your view of marriage and the social norms that still drive women toward marriage--even as a growing number of women in the U.S. and around the world choose singlehood. Does the rise of singlehood change the way corporations, governments, society think about single women? What will be the impact of raising the marriage age in countries like Yemen--will it result in more women being educated? </p>

<p>Here's a look at two stories--one from the U.S. and one from Yemen--that started me thinking:</p>]]></description>
         <link>http://www.thepowerofthepurse.com/blog/2010/04/two_sides_singlehood_and_marri.htm</link>
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         <pubDate>Thu, 01 Apr 2010 12:06:39 -0500</pubDate>
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         <title>Two Sides of the Same Coin</title>
         <description><![CDATA[<p>As I have given more thought to the idea of this new book, this thought came to me:<br />
We live in a world of dichotemies. Even as American women gain more financial freedom, other women are still being sold into slavery through the sex trafficking trade. </p>

<p>Even as more women in developed countries choose singlehood over marriage, women in Yemen are organizing to support legislation that would make it illegal for girls under the age of 17 to be married.</p>

<p>As young women become the majority of college graduates, we see the need to focus on why young men aren't entering college and graduating at the same rates. </p>

<p>So in the next several posts, I will be focusing on what I call the "Two Sides of the Coin." I would like to hear your thoughts on these issues. Take a minute to think about any dichotemies that you see around you and drop me a note.</p>

<p>Today's post will be a discussion on how some women are gaining financial power even as others are truly powerless as they are bought and sold in an international network of sex trafficking. </p>]]></description>
         <link>http://www.thepowerofthepurse.com/blog/2010/03/two_sides_of_the_same_coin.htm</link>
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         <pubDate>Tue, 23 Mar 2010 11:16:16 -0500</pubDate>
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         <title>Celebrating Eva Feldman for International Women&apos;s Day</title>
         <description><![CDATA[<p>Eva Feldman is a stem cell researcher at the University of Michigan. I first saw Eva speak at the Detroit Economic Club and was taken with how well she explained her science to a roomful of business executives. A few weeks later, I met her in her lab and shadowed her through a day of research and clinic work. She graciously allowed me to be in examining rooms as she spoke with patients. Some of those patients would end the day finding out that they had Lou Gehrig's disease. </p>

<p>The compassion that Eva shows to her patients makes her a devoted researcher. Her research makes her a doctor who can say to patients: "I'm working on a cure." </p>

<p>Take a look <a href="http://www.dbusiness.com/DBusiness/March-April-2010/Celling-Out/">here</a> for my profile of Feldman and her research.</p>]]></description>
         <link>http://www.thepowerofthepurse.com/blog/2010/03/celebrating_eva_feldman_for_in.htm</link>
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         <category>Women and Global Economics</category>
         <pubDate>Mon, 08 Mar 2010 08:45:35 -0500</pubDate>
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         <title>In Honor: Launching a Book During Women&apos;s History Month</title>
         <description><![CDATA[<p>Five years ago today, I was about to ship off the final chapters of my book "The Power of the Purse." At the time, exhausted yet exhilarated, I was ready for a break. In fact, I may have uttered the words, "I'll never do that again." Writing a book is a labor of love. For me, the final chapters were more labor than love as I raced against a six-month deadline. But the content never failed to inspire me--writing about women and economic power, exploring how companies were finally "getting it" with women consumers, and listening to interviews with women and men who inspired me to keep going--even when I wondered if we had really "gotten" it about women and marketing. </p>

<p>So today, I'm embarking on another journey--another labor of love and inspiration. A new book with the working title "The Power of Women." This time we are going global with the idea that the growing economic power of women will change our world.</p>]]></description>
         <link>http://www.thepowerofthepurse.com/blog/2010/03/in_honor_launching_a_book_duri.htm</link>
         <guid>http://www.thepowerofthepurse.com/blog/2010/03/in_honor_launching_a_book_duri.htm</guid>
         <category>Women and Global Economics</category>
         <pubDate>Tue, 02 Mar 2010 07:27:46 -0500</pubDate>
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         <title>The Power of Women&apos;s Philanthropy</title>
         <description><![CDATA[<p>Even more food for thought as we are a day away from talking about the power of philanthropy<br />
<a href="http://www.nytimes.com/2009/08/23/magazine/23fob-wwln-t.html">Check out Lisa Belkin's article on the growth of women-funded philanthropy</a></p>]]></description>
         <link>http://www.thepowerofthepurse.com/blog/2009/09/the_power_of_womens_philanthro.htm</link>
         <guid>http://www.thepowerofthepurse.com/blog/2009/09/the_power_of_womens_philanthro.htm</guid>
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         <pubDate>Wed, 16 Sep 2009 10:04:54 -0500</pubDate>
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         <title>Women&apos;s Fund of Central Ohio--Tomorrow</title>
         <description><![CDATA[<p>I'm looking forward to speaking to the Women's Fund of Central Ohio tomorrow--Thursday, Sept. 17. I'll provide a post-speech discussion on Friday morning to keep the discussion going. <br />
Here is some food for thought as we look at the power of women in the 21st century. </p>

<p><a href="http://hbr.harvardbusiness.org/2009/09/the-female-economy/ar/1">Check out this article on Harvard Business Review--women control $20 trillion in spending worldwide!</a></p>]]></description>
         <link>http://www.thepowerofthepurse.com/blog/2009/09/womens_fund_of_central_ohiotom.htm</link>
         <guid>http://www.thepowerofthepurse.com/blog/2009/09/womens_fund_of_central_ohiotom.htm</guid>
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         <pubDate>Wed, 16 Sep 2009 09:16:37 -0500</pubDate>
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         <title>Marketing to Women 2009</title>
         <description><![CDATA[<p>You would think as a journalist that the transition to, or the addition of, blogging would come naturally to me. </p>

<p>But I need an event, a story, a person, an idea to inspire me. So I'm looking forward to being inspired by two days at the Marketing to Women conference next week at Chicago's Cultural Center. I will be live blogging throughout the conference so catch up with my thoughts on the speakers, ideas, and presentations.</p>

<p>You can also catch me on Twitter. Just click on the feed on this page. You can also search for #m2w to see what all of us are tweeting about. </p>

<p>I also will moderate a panel of top marketers from brands such as Frito-Lay, Shutterfly, and Office Max on the final day, April 30, from 2:30 to 3:30 p.m. I hope you'll join us as we talk about the freshest ideas in reaching the women's market</p>]]></description>
         <link>http://www.thepowerofthepurse.com/blog/2009/04/marketing_to_women_2009.htm</link>
         <guid>http://www.thepowerofthepurse.com/blog/2009/04/marketing_to_women_2009.htm</guid>
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         <pubDate>Wed, 22 Apr 2009 16:22:40 -0500</pubDate>
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