"(Warner's) observations provide a great set of tools that can jump start a marketing plan." -Cammie Dunaway, Chief Marketing Officer, Yahoo!
"...an engaging marketing primer..." -Publishers' Weekly
"This book makes it clear that nothing short of a full transformation is required to reframe women consumers as the majority segment...." -Carolyn Woo, Dean of the Mendoza College of Business, University of Notre Dame.
|
 |
For more information about upcoming events and to contact the author, click here.
Press Inquiries
Mary Louise Luczkowski
Phone: 248-225-3026
Email
Review Copies
Susie Abraham
Email
Bulk Orders
Pearson
Phone: 800-428-5331
Email
Speaking Engagement Requests
Wesley Neff, President
The Leigh Bureau
Phone: 908-253-0843
Email
|
